When it comes to making big purchasing decisions, most of us do our homework first. Whether it’s choosing between a Chevy Silverado and a Ford F-150, comparing smart home devices, or deciding between Starbucks and Dunkin’, we want to know we’re getting the best value for our money.

Post frame companies want you to purchase their product over their competitors, and the one way they can convince you to do so is to advertise their product as the best on the market, especially when they’re comparing the structural integrity and pole barn steel warranties of their main competitors.